Pawsitive Beginnings: Unleashing Our Tail of Triumph in Pet Nutrition!
Discover the paw-some journey behind our mission to redefine pet nutrition, one wagging tail at a time. Join us as we leave no kibble unturned in our quest for healthier, happier pets!
Our Mission
We're transform our unwavering love for dogs into straightforward nourishment. And that all begins with the contents of their bowl.
Two passionate dog enthusiasts established our brand, weary of artificially processed, unappetizing kibble masquerading as "natural" and "healthy." We've embarked on a mission to reinvent pet food entirely.
We aim to provide a cost effective, healthy pet food, without any artificial additives, using 100% Australian grown food with biodegradable packing, aiming to provide a more sustainable and healthy future for our furry friends.
We've raised the bar in the industry with unparalleled quality standards. The outcome? Fresh food that surpasses expectations in both safety and nutrition. It's so safe that even humans could indulge, while being precisely balanced for optimal canine health.
Our Tail..
Driven by our unwavering love and fueled by a shared discontent with the state of pet food, we embarked on an extraordinary journey. Tirelessly researching, we uncovered a startling truth: the pet food industry often prioritized profit over the well-being of our beloved furry friends. We refused to accept this status quo and made a bold decision—to create a pet food company that would rewrite the narrative.
With our hearts set aflame, we painstakingly developed recipes using only the freshest, natural ingredients that we would happily consume ourselves. Our mission was clear: to provide pets with wholesome nutrition, free from artificial additives and fillers. Our small but mighty team worked tirelessly, ensuring that each batch is made with the utmost care and love. And so, with determination in our eyes, we unleashed our brand, empowering pet owners across the nation to embrace a new era of nourishment—one filled with genuine love and unwavering dedication. Together, we are on a mission to revolutionize the way we care for our four-legged family members.
Feeding your pets 100% fresh and real food leads to real results, including improved digestion, increased energy, healthier weight, and a shiny coat. Say goodbye to processed alternatives and embrace the power of natural nutrition.
Real Food, Real results...
"Humans and animals are very alike, we all need a healthy diet to protect ourselves and grow strong and healthy."
Rosita Richards, Director